This kind of post is totally out of the ordinary for me, so let me start by saying that I am by no means an expert Etsy seller, nor have I quit my day job, been featured very often on the ever-coveted front page, or been able to break out into the design blog world in a big way. What I do have is a successful small (tiny?) business that allows me to do something that I really love (make things) and share them with other people. I have customers that have become friends and important contacts and I am still passionate about what I do two years later.
I’m pretty happy with where I’m at, though I’m not confident (ever) that things will stay this way, and I’d like to share a few of the things I’ve learned from my experience as an Etsy seller with you as the busiest time on Etsy approaches. If you’re also an Etsy seller please feel free to let me know if you agree or disagree or have some tips of your own to add!
Don’t give up, but do change.
This is the single most important thing that I’ve learned in my nearly two years of being an Etsy seller. The first six months were especially depressing. Like a lot of sellers, I was totally obsessed with checking out my shop and dismayed at the small number of sales I was seeing, despite the effort I was putting in to making the pieces I was listing. I began learning more, branching out, and making new things. And some of those new things caught on and some even became popular. Had I just stuck with the original materials and methods I was using, my shop would likely still be stagnant. Diversifying, improving, and changing brought me both customers and creative satisfaction. Build on what is working best for you and your customers and you won’t be disappointed in the results.
Kill them with kindness.
We all have customers that can’t be satisfied or that ask for unreasonable things. I try to remind myself that while it is hard to deal with tough customers, it is much harder to be someone who is often dissatisfied and ready to do battle. When a customer contacts you with a legitimate concern or otherwise, they are likely on the defensive. If you are kind, no matter what the situation or whether you’re saying yes or no to their request, they will understand that you are not against them. This is so important that I might someday do a whole post about online business customer service. Bad customer service is the worst! I am not talking about giving the customer whatever they want or that “customer is always right” nonsense. I am talking about giving the customer respect and not getting defensive or taking customer comments personally. It really works! I promise!
Use your time to move your business forward.
This means thinking about whether you’re spending a lot of time looking at your Stats or Google Analytics or engaging in other time sucking activities and choosing to use that time in a more productive way. Browsing Etsy listings can turn into treasury making time (a small way to promote your own shop and show appreciation for others), checking e-mail can turn into taking the time to e-mail a blogger or Etsy seller that you admire and tell them that you appreciate their work. Finally, stalking your shop stats is time better spent making things, organizing your supplies, filling orders, blogging, researching upcoming craft fairs, and so on. When you find yourself (as I think we all might) going into that black hole of internet paralysis force yourself to walk away and do something relaxing or productive.
Take time off.
This is a big one for me. Twice in the last year I have put my shop into Vacation Mode to take time off to finish my graduate thesis and to get married. Time off felt really good! It gave me a chance to truly focus on the important things happening in my life and also to get some perspective on my business and make some things that I might otherwise have not had time for had I been filling orders or answering convos.
Make things for the sake of making things.
Maybe this isn’t the most succinct way to put this one, but not everything I make ends up in my Etsy shop. Making gifts for friends, one super special item for myself, or something made with a new material or using a new technique does not always turn into a new business venture. In fact, it rarely does. I find that making things for the sake of making thing is hugely fulfilling to me and reminds me of why I started this all in the first place: I like making things. I don’t just make things to sell things and that is important. To put it another way: keep some things just for yourself and you’ll enjoy making them a lot more! Give something special to a friend and they’ll appreciate its uniqueness and the thought you put into making something just for them
As I said earlier, I’m by no means an Etsy expert, I was just interested in sharing some of the things that have made a difference for me as we approach this busy holiday season. Let me know if you agree or disagree or what your best tips are! How does this all sound from a buyer’s perspective? Thanks for reading!
I’m pretty happy with where I’m at, though I’m not confident (ever) that things will stay this way, and I’d like to share a few of the things I’ve learned from my experience as an Etsy seller with you as the busiest time on Etsy approaches. If you’re also an Etsy seller please feel free to let me know if you agree or disagree or have some tips of your own to add!
Don’t give up, but do change.
This is the single most important thing that I’ve learned in my nearly two years of being an Etsy seller. The first six months were especially depressing. Like a lot of sellers, I was totally obsessed with checking out my shop and dismayed at the small number of sales I was seeing, despite the effort I was putting in to making the pieces I was listing. I began learning more, branching out, and making new things. And some of those new things caught on and some even became popular. Had I just stuck with the original materials and methods I was using, my shop would likely still be stagnant. Diversifying, improving, and changing brought me both customers and creative satisfaction. Build on what is working best for you and your customers and you won’t be disappointed in the results.
Kill them with kindness.
We all have customers that can’t be satisfied or that ask for unreasonable things. I try to remind myself that while it is hard to deal with tough customers, it is much harder to be someone who is often dissatisfied and ready to do battle. When a customer contacts you with a legitimate concern or otherwise, they are likely on the defensive. If you are kind, no matter what the situation or whether you’re saying yes or no to their request, they will understand that you are not against them. This is so important that I might someday do a whole post about online business customer service. Bad customer service is the worst! I am not talking about giving the customer whatever they want or that “customer is always right” nonsense. I am talking about giving the customer respect and not getting defensive or taking customer comments personally. It really works! I promise!
Use your time to move your business forward.
This means thinking about whether you’re spending a lot of time looking at your Stats or Google Analytics or engaging in other time sucking activities and choosing to use that time in a more productive way. Browsing Etsy listings can turn into treasury making time (a small way to promote your own shop and show appreciation for others), checking e-mail can turn into taking the time to e-mail a blogger or Etsy seller that you admire and tell them that you appreciate their work. Finally, stalking your shop stats is time better spent making things, organizing your supplies, filling orders, blogging, researching upcoming craft fairs, and so on. When you find yourself (as I think we all might) going into that black hole of internet paralysis force yourself to walk away and do something relaxing or productive.
Take time off.
This is a big one for me. Twice in the last year I have put my shop into Vacation Mode to take time off to finish my graduate thesis and to get married. Time off felt really good! It gave me a chance to truly focus on the important things happening in my life and also to get some perspective on my business and make some things that I might otherwise have not had time for had I been filling orders or answering convos.
Make things for the sake of making things.
Maybe this isn’t the most succinct way to put this one, but not everything I make ends up in my Etsy shop. Making gifts for friends, one super special item for myself, or something made with a new material or using a new technique does not always turn into a new business venture. In fact, it rarely does. I find that making things for the sake of making thing is hugely fulfilling to me and reminds me of why I started this all in the first place: I like making things. I don’t just make things to sell things and that is important. To put it another way: keep some things just for yourself and you’ll enjoy making them a lot more! Give something special to a friend and they’ll appreciate its uniqueness and the thought you put into making something just for them
